Psychological foundations of investment and financial decisions

The article discusses the use of psychological research in determining the process of making investment and financial decisions. The process of making investment and financial decisions reveals the level of financial literacy of the population. When it comes to financial literacy, first of all, the stages of regulating the income of residents, accounting for their income and expenses, collecting excess money, and increasing storage are considered. The purpose of the study is to identify psychological conditions in determining the process of making investment and financial decisions by the population of the country. In this study, a qualitative research method was used. A research group was created with the participation of university students and their parents and their opinions were analyzed. The research group involved 200 people, including 75 students and 125 parents. They formed different social groups, mostly large families, urban and rural residents took part. The research data was collected through a semi-structured type of interview developed in advance. The research data were evaluated using the content analysis method. Currently, economic science is unable to explain most of the investment and financial decisions. Through the method of advertising, the seduction of the population by scammers with low financial literacy was studied. 

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